SPCA is a beloved New Zealand charity whose purpose is to create a better life for all New Zealand animals. SPCA required a designer to tell their story through their annual reports to their stakeholders and supporters.
Genie designed engaging printed annual reports with SPCA’s existing branding in mind. Combining client-supplied text, financial figures and client-supplied field photography, and yearly updates written by SPCA’s leaders. The reports also highlighted the organisation’s major community achievements. Genie sourced extra photography where required and built graphs to display key financials and information.
Genie designed SPCA’s printed reports for two years and the digital versions of these reports are available on the SPCA website.
Monster Illustration & Design 