SPCA is a beloved New Zealand charity whose purpose is to create a better life for all New Zealand animals.
SPCA required a designer to communicate their financial story to their stakeholders and supporters. Genie created engaging and focused designs with SPCA’s existing branding front of mind. Combining financial figures, client-supplied field photography, with yearly updates written by SPCA’s leaders, the annual reports also highlighted the organisation’s major community achievements. Genie built graphs to display key financial information and sourced suitable stock photography to fit the client’s budget.
Genie designed SPCA’s reports for two consecutive years.
The digital versions of these reports are available on the SPCA website.
Monster Illustration & Design 