Woodspirit is a food truck in Auckland serving traditional Turkish pide. They needed a brand refresh as they expanded to a permanent shop in Papakura, Auckland.
Turkish pide is sometimes referred to as Turkish pizza, and is still unfamiliar to many New Zealanders. Therefore it was important to our client that a pide appear in the new logo.
Monster created an illustrated logo with warm palette to represent the warmth of the Woodspirit brand. Signage, packaging, digital menu and ordering kiosk graphics completed the Woodspirit re-brand.
Monster Illustration & Design 